LocalReels Privacy Policy
1.Overview
LocalReels turns the videos already on your phone into a swipeable feed and lets you organise them into playlists. Your videos, playlists and bookmarks stay on your device. Your videos are never uploaded.
You don't need an account or sign-in to use the app. LocalReels does not use Firebase, Google AdMob, or any third-party analytics or advertising SDKs.
The app does connect to meiDawn's own server, which is hosted on Microsoft Azure, for a few purposes: a usage count when you open the app, showing meiDawn's own promotions, checking for app updates, and confirming purchases. This policy explains exactly what is sent and why.
2.Information We Collect
a. On-device data (never leaves your device)
- Your playlists, bookmarks and the details LocalReels needs to show your videos are stored in a local database on your phone.
- Your video files are read from your phone's storage to play them. They are never uploaded or copied to us.
b. Usage ping (sent each time you open the app)
- A random device ID. The app creates a random code the first time it runs and saves it on your phone. It is not your Android advertising ID, IMEI, phone number or any hardware identifier, and it isn't linked to your name or Google account.
- The app's name/ID (LocalReels).
- Your country. Our server works out the country from the internet (IP) address the request comes from. If that doesn't work, it uses a country code the app reads from your mobile network, SIM or phone region setting. We store only the two-letter country code, not your IP address and not your precise location.
- When you first and last opened the app, and how many times you have opened it.
c. Promotions
- To show a promotion, the app asks our server for one and sends only the app's ID and the type of promotion it can show.
- If you tap a promotion, the app sends that promotion's ID so we can add one to its total tap count. We don't record who tapped it.
d. Update check
- The app sends its app ID and platform (Android) to find out whether a newer version is available.
e. Purchases (only if you buy the upgrade)
- Payments are handled entirely by Google Play. We never see your card details, name or Google account email.
- After a purchase, the app sends our server the purchase token and product ID that Google Play provides. Our server checks them with Google Play and keeps a record of the purchase (token, product, status and purchase time) so we can unlock and restore it.
We do not collect your name, email address, phone number, contacts, GPS location, photos or video content.
3.How We Use It
| Information | What we use it for |
|---|---|
| Usage ping | Counting installs and active use, and seeing which countries use the app |
| Promotion ID and tap count | Choosing which promotion to show and measuring how well it performs |
| App ID and platform | Telling you when an update is available |
| Purchase token and product ID | Confirming your purchase and unlocking or restoring it |
We don't use any of this to identify, track or contact you, and we don't build advertising profiles.
4.Sharing
We do not sell your information, and we do not share it with advertisers.
- Microsoft Azure hosts our server and database as our service provider.
- Google Play processes payments, and we use it to check that purchases are valid.
Some promotions in the app may be for other companies. These are marked “Sponsored”. We don't share any of your information with those companies. If you tap a promotion, it opens their website or Google Play page, and their own privacy policy applies from then on.
5.Retention
- On-device data stays on your phone until you delete it or uninstall the app.
- Usage ping data is kept for up to 12 months and then deleted.
- Promotion taps are kept only as a running total for each promotion.
- Purchase records are kept while your purchase is valid, so it can be restored, and as long as needed for support and our legal obligations.
- IP addresses aren't stored in our database. Like any online service, our server may briefly record them in technical logs used to keep the service running and secure.
6.Your Choices
- Uninstalling LocalReels stops all data being sent to us. It also deletes the random device ID and everything stored on your phone by the app.
- The device ID is random and isn't linked to you, so we can't look up or delete one person's usage data.
- For questions about your data, or about a purchase, email customersupport@meidawn.org. See also our data deletion request page.
7.Device Permissions
| Permission | Reason |
|---|---|
| READ_MEDIA_VIDEO | Android 13 and later: to show and play the videos on your device |
| READ_EXTERNAL_STORAGE | Android 12 and earlier: to show and play the videos on your device |
| INTERNET | To send the usage ping, show promotions, check for updates and confirm purchases |
8.Children's Privacy
LocalReels is not directed at children under 13, and we do not knowingly collect personal information from children under 13.
9.Security
All connections between the app and our server use HTTPS encryption. Data on our server is stored on Microsoft Azure with encryption at rest. Data on your phone is protected by your device's own security, such as your screen lock.
10.Changes to This Policy
We may update this policy when the app changes, for example if we add a new feature that uses data differently. We will update the “Last updated” date at the top of this page. If a change is significant, we will update this policy before the change reaches the app.
11.Contact
Email: customersupport@meidawn.org
Website: meidawn.org
Company: meiDawn, ACN 625 637 023, Sydney, Australia